12.1 For the purposes of this the Terms of Services, Intellectual Property means all rights, including copyright, patents, designs, trademarks, trade names, goodwill rights, trade secrets, confidential information and any other intellectual property or proprietary right in or relating to the Services.
12.2 All Intellectual Property supplied or created under these Terms of Services will be owned by the Company, unless the Company has agreed in writing that the Customer will own the Intellectual Property, in which case ownership of the Intellectual Property will pass to the Customer once the Customer has paid for the Intellectual Property and any other agreed sums, provided the Customer is not otherwise in breach of this Agreement.
12.3 The Company reserves the right to use the Intellectual Property for promotional purposes such as in portfolios, in case studies, on social media, and on the Company’s website.
12.4 If the Company owns the Intellectual Property, the Company grants to the Customer a perpetual and transferable licence to use the Products or Services, and to use the Intellectual Property for that purpose (if required) (Licence).
12.5 The Customer acknowledges that the Company may use its own know how, copyright, patents, designs, technical data, trade secrets and other intellectual property (Company’s IP) to create the Product, Services and IP. The Customer agrees that the Company’s IP shall remain owned by the Company and the Company agrees to grant a non-exclusive license to the Customer to use the Company’s IP to the extent necessary for it to use the Intellectual Property for its intended purpose.